The 12 best SEO tools for SEO 2020 are indispensable.

 I. FREE SEO SUPPORT TOOL


1. Screaming Frog's SEO Spider


Cost of use: The LITE version is free (Limited) and the paid plan is $ 160 / year


Purpose: Website analysis


According to experts, Screaming Frog's SEO Spider is one of the best tools for SEO and used by marketers to analyze website. This tool crawls the websites you specify, checks URLs for common SEO issues. Plus, the tool simplifies and does another time-consuming process - especially for larger websites. It can take hours or days to manually evaluate the same URL.

2. Woorank


Cost to use: Free for 14 days, then $ 49 / month for the Pro plan and $ 149 for the premium plan


Purpose: Website analysis


Woorank's in-depth website analysis helps marketers reveal opportunities to optimize and improve for their business website. This analysis takes into account the performance of existing SEO initiatives, Social media, usability, and more. Each report is divided into eight sections, including:


Marketing Checklist

SEO

Usability

Technology

Society

Local

Visitor


With this helpful breakdown, Woorank makes it easy for users to download their reviews as PDF. This makes company-wide distribution and presentation more streamlined than ever.

3. BuzzStream


Cost to use: Free trial for 14 days, then pay for the plan of $ 24 / month


Purpose: Link building


BuzzStream may be the cheapest way to manage your outreach to people who may provide links to your website. While backlinks to your website are important for ranking well on Google, BuzzStream will make it easy to research the right people, find effective email messages, and track who has accepted each. link request. Your link building queue looks like the image below:


Therefore, BuzzStream will help you identify potential "candidates" for your business to provide outreach suggestions. So you know who will most receptive to the backlink request and increase your ranking on Google.

4. Ahrefs


Cost to use: 99 $ / month for Lite plan


Purpose: SEO keyword research


Ahrefs is one of the best tools for SEO to improve website attribute checks and generate related keywords, links and ranking profiles to help you come up with suggestions for the best complement to your content. your content. Three of the main tools that Ahrefs offers to its users are:


Site Explorer: Shows you the performance of specific websites on your website

Content Explorer: Allows you to search for high-performing websites by specific keywords and topics

Keywords Explorer: Indicates the monthly search volume and the “click” rate of specific keywords.


When using the Keyword Explorer, Ahrefs will also generate the "root theme" of the keyword you looked up, as you can see in the screenshot above. The keyword's root topic is a broader keyword with a higher search volume than your intended keyword, but likely to have the same audience and potential ranking - giving you more valuable SEO opportunities. than when optimizing a particular blog post or page.

5. Moz's Pro Tools


Cost to use: Free 30-day trial, then pay $ 99 / month


Purpose: Website analysis


Sign up for Moz's Pro Tools as the best SEO tool for increasing search rankings for your business. Moz's collection of research tools will give subscribers the resources they need to identify SEO opportunities, track growth, build reports, and optimize overall efforts. surname.


The obvious example that this tool gives businesses is to use the "Crawl Test Tool" when crawling Moz's website to analyze up to 3000 links on a given URL. Once completed, the user then receives a detailed email data report for each page the site linked to.


This is extremely useful if you are looking to identify 'crawl' factors, such as duplicate content and redirects that can affect your SEO performance.

6. Remove’em


Cost to use: 249 $ per domain or option to register from 99 $ / month


Purpose: Building affiliate links


In conclusion of the best tools for SEO, Remove’em. This useful tool scans your backlink profile and opens a list of contact information for the links and domains you need to contact for deletion. In addition, this tool also allows you to export the list if you want to disavow them with the Google tool. Essentially, this tool tells Google not to take these links into account when crawling your site.

II. CÔNG CỤ HỖ TRỢ SEO MIỄN PHÍ


7. Google’s Webmaster Tools


Chi phí sử dụng: Miễn phí


Mục đích: Phân tích website


Có lẽ điều dễ dàng nhất để hiểu được Google muốn gì từ website của doanh nghiệp bạn chính là “hỏi Google”. “Google’s Webmaster Tools” là một công cụ mang đến tài nguyên thân thiện với mới sử dụng những dịch vụ tiện ích đến từ ông lớn Google


Ví dụ rõ ràng nhất là công cụ “Fetch as Google” cho phép bạn xem một URL cụ thể mà Google có thể thấy, điều này quan trọng khi khắc phục sự cố khi bạn có hiệu suất SEO kém. Thông tin được trả về có thể giúp bạn sửa đổi trang được đề cập để có kết quả tốt hơn và thậm chí có thể giúp bạn tách biệt mã có vấn đề khi bạn cho rằng trang web của mình đã bị tấn công.


Googles Webmaster 


Một tính năng tuyệt vời khác của công cụ Google’s Webmaster Tools là “PageSpeed Insights”. PageSpeed ​​Insights đánh giá mức độ hiệu quả của một trang theo các phương pháp hay nhất về hiệu suất phổ biến và tính điểm từ 1-100 ước tính khoảng không hiệu suất của trang. Điểm số được đánh giá như sau:


Tốt: 80 điểm trở lên

Trung bình: 60-79 điểm

Thấp: 0-59 điểm

8. Hubspot's Website Grader


Cost to use: Free


Purpose: Website analysis


Back in 2007, HubSpot released a tool called Website Grader that helps businesses explore search engine optimization opportunities. Because there have been quite a few changes since then, the company has released a new and improved version of the tool.


Website Grader is an online tool for creating personalized reports based on the following key metrics:


Performance: The tool will analyze page sizes, requests, speed and similar SEO metrics.

Mobile platform compatible: The tool will see if your website is mobile-friendly in terms of responsiveness and viewport settings for mobile devices.

SEO: This tool will determine if your website is easy to find. This decision will take into consideration factors such as the page title and the description of your content title.

Protect. The tool will look for things like SSL certificates. This serves as a way to prove to your visitors that your site is both authentic and secure to submit contact information.

9. Check My Links


Cost to use: Free


Purpose: Link optimization


To make sure that your links on your website - whether external or internal - actually work, check out the "Check my Links" tool. This is definitely on the list of the best tools for SEO to optimize your website.


This broken link checker makes it easy for marketers or editors to make edits before the page goes live. For example, with a website like Wikipedia, the Wikipedia page for the term "Marketing" contains giant 711 links related to the keyword. Not only was "Check My Links" able to detect this number in seconds, but it also found (and marked) broken links during the wikipedia website's operation.


This tool highlights all the good links shown in green and the broken ones in red, making it easy to spot those that don't work or are no longer working.

10. UpCity's SEO Report Card


Cost to use: Free


Purpose: Share of voice


Share of voice is the percentage of a brand (brand) in a particular product category compared to other brands of the same category. According to the report, this is the best tool for SEO to analyze your website and determine its position with your competitors in the market.


In exchange for a bit of your contact information, UpCity's SEO Report Card will distribute a report that includes the following:


Rank Analysis: A snapshot of where your website ranks on Google, Yahoo !, and Bing. Your ranking is based on the main keywords you choose when you include the information for reporting.

Link building: A detailed account of the number of websites that link back to your site.

Web analytics: See how successful you are in incorporating your main keyword across your entire website.

Website accessibility: Part of the focus is on the load time of your website and easy accessibility for crawlers from your website.

Trust metrics: An overview of your site's trustworthiness or authority.

11. SEMrush


Cost: Free


Purpose: Keyword research


SEMrush is a super complex dashboard that reports on the performance of domains in general and their specific pages. The website offers a wide variety of tools, one of which is a useful set of tools for SEO. For SEOs, this is the best tool for SEO to do keyword research for themselves.


Here is one of the top features of the toolkit, which allows you to research your site to see which keyword ranks, the page rank for that keyword, its monthly search volume, and Much more than that.

12. Found's SEO Audit Tool


Cost to use: Free


Purpose: Website analysis


Found's SEO Audit Tool is an easy-to-use tool for marketers looking to identify (and fix) common SEO errors on a website. Just enter your URL and get an instant automatic SEO audit on your website. The Company's SEO audit tool is divided into three main parts:


Technical issue. This report covers factors such as domain normalization and XML sitemaps.

Content issues. This focuses on influencing factors like keywords and meta data.

External link analysis. This is for the purpose of evaluating the quantity and quality of external links.


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